Evaluation Question 2 - How effective is the combination of your main product and ancillary texts?

All texts use the same intertextual references of the White Rabbit in Alice in Wonderland. This is effective in drawing a common link between the texts and attracting a target audience that is incredibly interested in art and experimentation.

On the website we promoted the song by embedding a soundcloud link. Soundcloud is a site that is usually targeted to fans of alternative music and helps to gain a wide exposure. Also, on the website we posted a link to the music video, which helps to continue to promote the artist.

However, the minimalist form for the website reduces the promotional and marketing potential as it aims to divert from mainstream hip-hop. We aimed to overcome this by posting tour dates of artist's performance. Also the fact there are so few shows heightens the exclusivity of the event, potentially making our artists more popular, like MF DOOM or Lauryn Hill.

The music video helps to cross-promote the website through the mies-en-scene. The use of costume of Brandon, helps to establish the artist as urban and plain. This is effective in attracting an audience who dislike the impression of an constructed artist and like a "real image" as they can identify with cultural ideologies of this artist