Music Video
Digipak
We also conformed by having our digipak cover to
match our music video to help boost synergy. The way in which we conformed was
by shooting our digipak cover in monochrome imitating our music video. The
digipak share the same semiotic and symbolic codes as our video. They both
share a sense of alienation and surrealism.
Another way we conformed was by using images of the
artist on our digipak. However, we developed this convention by not using the
artist in the front cover of the image and placing the animal costume on the
front cover.
Another way we challenged was by not using
illustration art on the cover of our digipak/album as a lot of alternative
hip-hop genres do, instead we opted to create a photo shoot that helps to merge
the idea of surrealism meeting reality.
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