Claude Levi-Strauss
(28 November 1908 - 30 October 2009)
Claude Levi-Strauss was a French structural anthropologist, meaning he researched into the structures of human life past and present, discovering structural patterns.
Levi-Strauss examined how stories unconsciously reflected the values, beliefs and myths of a culture.- These are usually expressed in the form of binary oppositions.
- His research has been adapted by media theorists to reveal underlying themes and symbolic oppositions in media texts.
- Western Binary Oppositions:
- Christian versus Pagan
- Domestic versus Savage
- Weak versus Strong
- Garden versus Wilderness
- Inside Society versus Outside Society
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