Narrative
Narrative music videos present a story which usually tie into popularised narrative theories, for example Todorov's equilibrium theory. The narrative usually helps to create a visual representation of the lyrics.
Maroon 5 - She Will Be Loved
Performance
Performance videos are where the video includes some element of performance from the artist or band, typically in the form of singing/rapping or the playing of instruments.
Abstract
The visual text bears no relation to the lyrics of the song. They tend to be the most creative type of music video as they have the least amount of restrictions and is presented more as visual poetry rather than just a means of promotion.
Hybrid
Hybrids are the amalgamation of any of three types of music videos described above in one visual text. An hybrid will incorporate narrative and hybrid elements, narrative and performance, hybrid and performance or all three.
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