Closing Statement

Over the course of the two years I have learnt a variety of skills, such as managing time effectively to produce efficient results. I also learnt how to apply theories in the construction of our A2 main media text. For instance, Goodwin's Music Video theory on music videos using a number of close-ups of the artist and the inclusion of intertextual references furthered the quality of our media product. I have also had the opportunity to develop technical skills, particularly using the camera e.g. applying the rule of thirds in shot framing. I've also been allowed to be able to be both practical and creative in constructing media texts. Lastly, it has provided with insight on the business side of media and has consequently made me more curious in media and hope to continue learning new media skills and theories, to which I can incorporate in constructing media texts.

Final Digipak and Website Link

http://enidakuffo.wix.com/musicmediawebsite

Final Music Video

Evaluation Question 4 - How did you use media technologies in the construction of research, planning and evaluation stages?

Eval Q 4

Evaluation Question 3 - What have you learned from your audience feedback?

Infographic

(Source A)

What have you learned about audience feedback? | Create Infographics

Screencast-o-matic Website

(Source B)


Screencast-o-matic Music Video

(Source C)

(Source D)

(Source E)

(Source F)

(Source G)

(Source H)

As you can see from the feedback from above, all three media products were successful in representing the same current concept through the colour scheme and other aesthetics, such as visuals of the artist. However, it was commented that the audience wanted to have more promotional images of the artist on the website (Source G). This means that our strategy to bring the minimalist themes were ineffective in helping promoting the artist.

Majority of audiences enjoyed the music video but considered the video to be rushed and even too many visual effects (Source C and H). They believed the narrative was clear and entertaining. However, these comments were in reference to a previous copy of the music video and the final one showed at the top of my blog.

Evaluation Question 2 - How effective is the combination of your main product and ancillary texts?

All texts use the same intertextual references of the White Rabbit in Alice in Wonderland. This is effective in drawing a common link between the texts and attracting a target audience that is incredibly interested in art and experimentation.

On the website we promoted the song by embedding a soundcloud link. Soundcloud is a site that is usually targeted to fans of alternative music and helps to gain a wide exposure. Also, on the website we posted a link to the music video, which helps to continue to promote the artist.

However, the minimalist form for the website reduces the promotional and marketing potential as it aims to divert from mainstream hip-hop. We aimed to overcome this by posting tour dates of artist's performance. Also the fact there are so few shows heightens the exclusivity of the event, potentially making our artists more popular, like MF DOOM or Lauryn Hill.

The music video helps to cross-promote the website through the mies-en-scene. The use of costume of Brandon, helps to establish the artist as urban and plain. This is effective in attracting an audience who dislike the impression of an constructed artist and like a "real image" as they can identify with cultural ideologies of this artist

Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of a real media product?

Music Video

Digipak

We also conformed by having our digipak cover to match our music video to help boost synergy. The way in which we conformed was by shooting our digipak cover in monochrome imitating our music video. The digipak share the same semiotic and symbolic codes as our video. They both share a sense of alienation and surrealism.

Another way we conformed was by using images of the artist on our digipak. However, we developed this convention by not using the artist in the front cover of the image and placing the animal costume on the front cover.

Another way we challenged was by not using illustration art on the cover of our digipak/album as a lot of alternative hip-hop genres do, instead we opted to create a photo shoot that helps to merge the idea of surrealism meeting reality.

(Madvillainy - MF DOOM)

Website