Inspiration Post - Animation

Arctic Monkeys - Do I Wanna Know?

In this music video, the director uses animation of sound-waves and manipulates the animation to build a relationship between both the music and visuals and the lyrics and visuals. For instance, from 0:00 to 0:29, the pulsations of the sound-waves are synchronous with the rhythm and tempo of the music. 

The director chooses to conforms to the idea of Laura Mulvey's Male Gaze theory.  In the first screenshot below it can be seen the wheel rolling through the females spread legs has sexual connotations. The  videos uses Confederate American iconography with the wheel signifying masculinity and power, whereas the female drawn in low cut shorts symbolises promiscuity and also wildness. 

The second screenshot has clear phallic undertones, it reduces females to sexual objects of men. However, I believe the director incorporates aspects of male gaze in an ironic sense, to subvert and challenge the typical genre conventions of music videos, more specifically American music videos. This idea is re-inforced later in the visual where the images become very graphic and the disjuncture of the visuals from the lyrics.